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HAVEN STEPHANIE BEAVERS

A dynamic branding and marketing professional with a creative approach and strong focus on community involvement, relationship building, and strategic brand development. Skilled in leading collaborative projects and executing marketing plans, I leverage my extensive network to drive local initiatives, volunteer efforts, and community partnerships. Committed to using my expertise to foster positive change.

PROFESSIONAL EXPERIENCE

FOUNDATION PROGRAM MANAGER | Duluth, GA

Georgia United Credit Union (acquired North Main Credit Union)

July 2023 - June 2024

Georgia United Credit Union, a $2 billion institution, drives community impact through its 501(c)(3) Foundation. As Program Manager, I directed the marketing efforts and operations of the Foundation, spearheading innovative fundraising campaigns and community engagement initiatives. I collaborated with executive leadership to align strategies with organizational goals and presented impactful marketing plans to the CEO, significantly enhancing outreach and visibility across the state.

  • Spearheaded the marketing team in developing strategic brand messaging and executing innovative fundraising campaigns, elevating the Foundation's visibility and engagement within the community.

  • Oversaw the design and management of comprehensive email marketing initiatives and the Foundation’s website, enhancing stakeholder communication and driving increased donor engagement.

  • Pioneered the Foundation's first inaugural fundraising event, which generated over $40,000 in a single day through creative outreach strategies and robust community involvement.

  • Enhanced the Foundation's scholarship program, successfully doubling its offerings by implementing a competitive initiative that broadened access and support for local students.

  • Forged strategic partnerships, advancing DEIB inclusivity initiatives to ensure resources effectively reached minority groups and amplifying the Foundation's commitment to community impact.

  • Served as the primary liaison between the foundation and credit union executives, facilitating communication to ensure alignment and promote foundation activities across departments.

  • Established and maintained relationships with local non-profits, government officials, and business leaders, strengthening the foundation’s network and expanding partnership opportunities.

  • Managed partnerships such as the Junior Achievement programming and funding, overseeing all non-gift-in-kind (GIK) fundraising efforts and coordinating volunteer activities to foster financial literacy in youth.

  • Spearheaded the rewrite of the Foundation’s strategic plan, conducting in-depth analysis and proposing new initiatives to enhance community impact; presented recommendations to the Credit Union’s CEO, gaining executive support for long-term goals and resource alignment.

  • Directed daily operations and strategic initiatives for the foundation, aligning programs and activities with the credit union's mission and values to enhance community impact.

  • Developed and managed annual budgets and fundraising campaigns, increasing foundation revenue through innovative appeals and grant acquisition strategies.

EDUCATION

Master of Business Administration specializing in Data Analytics

Louisiana State University | Shreveport, LA

August 2023 - May 2025

Bachelor of Business Administration in Marketing

Georgia College & State University | Milledgeville, GA 

August 2015 - May 2019

PROFESSIONAL SKILLS

Branding & Storytelling | Strategic Planning | Campaign Management | Digital Marketing & Analytics | Social Media Management | Project Management & Organization | Content Creation & Copywriting | Relationship Building & Community Engagement | Creative Problem-Solving | Leadership & Collaboration | Budget Management | Photography | Website Management | Event Planning

TECHNICAL SKILLS

Digital Marketing - Google Analytics, Google Ads, & Meta Ad Management | Email Marketing Platforms - MailChimp, Constant Contact, & Klaviyo | Content Management Systems (CMS) - WordPress, Squarespace, Wix, & Shopify | SEO & SEM Tools | Customer Relationship Management (CRM) - Salesforce & Hubspot | Project Management - Asana, Trello, Notion, Monday, Slack, & Microsoft Suite | Graphic Design - Canva & Adobe Creative Suite | Database Management

TOP SKILLS

MARKET RESEARCH

I’m passionate about in-depth market analysis and have developed multiple marketing plans for various businesses. Each plan involves identifying the core issue, analyzing the market landscape, proposing three alternative solutions based on research, and recommending the best course of action with a clear implementation strategy. I believe market research is a critical tool for driving business growth.

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